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Rollin' N Storage & RV
From Invisible
To #2
Rollin N' Case Study Overview
Rollin N started working with us in March 2026. They're a Self-Storage & RV Park based in Burton, Tx. Heather, the owner of Rollin N, came to me looking to rank higher on Google for the neighboring town of Round Top, where the world famous semi-annual antique show occurs. I ran an initial report to determine where she stood in Google's rankings...
Strategy
From this report, from this simple Google search they did not even make the 1st page of Google, no one visits the 2nd page, much less the 4th where I finally found their listing. This was not good. For context, businesses in the top 3 results get 80% of the clicks, so if you're not there, clients won't find you.
It's not a lost cause though. In most cases climbing up Google's ranking isn't too difficult. Google really wants to see a certain set of things on any website, and with those clarified, Google will reward you.
The first thing we worked on was optimizing her Google Business Profile (GBP). That's the part of Google which shows the company's reviews, general information and location. It looks like this:
This profile is a large bottleneck for most businesses. You could have the most prestigious website in the world, but if it is formatted incorrectly, Google won't be able to see it, and will rank you as garbage.
That's why the very first optimizations I made were to systematically go through her page and add all of her services, updated opening hours and add all the additional categories that best describe her business.
The point of this is to guide Google to get a better scope of their page so their algorithm is more confident in the website and therefore ranks us higher. These 3 changes are only the tip of the iceberg. Overall I made over 52 changes to their GBP alone.
I won't bore you with the details but after optimizing their Google Business Profile, their website was next. The optimizations for the website were quite similar, the main thing you want to do with SEO is make your website readable for Google. For example, changing your headline (the biggest text at the start of your website) to what service you do and where. This will help Google understand what and where you do, and will reward you for it.
Results
After only 2 months of working with us, Rollin N is now ranking in the top 3 in the 10 miles around their business.
This resulted in an extra 14 people booking her units in both April and May, filling their current availability. With customers constantly inquiring, they have decided to build additional storage areas to capture those leads, which also filled up.
If you'd like to get similar results and rank your business in the top 3 in YOUR local area, then contact me by filling out the form below. Alternatively, you can contact me here.
Rank in the top 3 in your area in under 90 days
or your money back
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