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Lone Star Water Experts
From rank #8
To #1
Lone Star Water Experts' Case Study Overview
LSWE is a client of mine who started working with us in January 2026. For context, they're a fire protection water tank supplier and installer based in New Braunfels, Tx. Bryson, the owner of LSWE, came to me looking to rank higher on Google. Naturally, I obliged, we began working together and I ran an initial report to determine where he stood in Google's rankings...
Strategy
From this report, I could see that for the 55 miles around his business he was coming up > 20th when people searched for a "Fire protection water tank near me". This is not good. For context, businesses in the top 3 results get 80% of the clicks, so if you're not there, clients simply won't find you.
It's not a lost cause though.In most cases climbing up Google's ranking isn't too difficult. Google really wants to see a certain set of things on any website, and with those clarified, Google will always reward you.
The first thing we worked on was optimising his Google Business Profile (GBP). In case you don't know, that's the part of Google that shows company's reviews, general information and location. It looks like this:
This profile is a large limiting factor for most businesses. You could have the most beautiful website in the world, if it is formatted incorrectly, Google won't be able to see it, and will rank it as garbage.
That's why the very first optimizations I made were to systematically go through his page and add all of his services, updated opening hours and add all the additional categories that best describe his business.
The point of this is to guide Google to get a better scope of their page so their algorithm is more confident in the website and therefore ranks us higher. These 3 changes are only the tip of the iceberg. Overall I made over 60 changes to their GBP alone.
I won't bore you with the technical jargon but after optimizing their Google Business Profile, their website was next and the optimizations were quite similar. In general, the main thing you want to do with SEO is make your website readable for Google. For example, changing your headline (the biggest text at the start of your website) to what service you do and where. This will help Google understand what and where you do, and will reward you for it.
Results
After only 2 months of working with us, LSWE is now ranking in the top 3 in the 55 miles around their business.
This resulted in 5 large commercial construction jobs booking his services in both April and May, as well as 342% more people clicking on his website in May compared to March.
Now of course, there's a lot we can do from here to start expanding this area and we're doing that right now, so look out for an upcoming blog about the topic.
(Update- We have achieved dominance not only in New Braunfels, but Austin, San Antonio, and surrounding areas as well. This is very uncommon please contact with questions)
However, if you'd like to get similar results and rank your business in the top 3 in YOUR local area, then contact me by filling out the form below. Alternatively, you can contact me here.
Rank in the top 3 in your area in under 90 days
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